Search intent describes the purpose a user has when using a search engine. This has been at the forefront of what Google has used over the years to: Tune algorithms. Shape what search engine results pages (SERPs) look like.

Google is testing a paid version of customer support for its advertisers who use Google Ads. Google said this is a “paid pilot” where its “smallest customers can receive specialized, one-on-one support, tailored to their specific needs.”

Google’s John Mueller said it might be bad if your site depends on Google Discover for traffic.

Google may be testing a new Google logo after launching the existing one in September 2015. The new logo looks a bit more cartoon-like but is consistent with the original Google logo colors from the late 90s.

Google Business Profiles has shown pending status of reviews as a label on top of the review but now Google is showing to both the reviewer and the owner of the business listing a status of “not posted” when the review was rejected from being shown.

Google is testing updating the Google Business Profile web interface by adding a “Manage Photos” button. This comes shortly after testing the Food Ordering button.

With the rise of generative artificial intelligence (AI), search marketing has been empowered with advanced capabilities that go beyond traditional approaches. Generative AI is reshaping how we find information online, transforming search marketing and revolutionizing how marketers optimize online presence

The ‘Barbie’ movie, the hottest film of the summer, is a marketing machine, with strong brand awareness.

Here is a recap of what happened in the search forums today…