Google now allows businesses to add social media links to their Business Profiles, helping companies improve visibility across Google products. The post Google Lets Businesses Add Social Media Links To Profiles appeared first on Search Engine Journal .

Amazon has added AI-generated customer review summaries to select products. Learn about the benefits and risks of AI-generated content in ecommerce for Amazon sellers

X (Twitter) has paywalled XPro (TweetDeck) for both brand and personal accounts. Users now need to be Blue subscribers to access the tool, which has been rebranded as XPro under Elon Musk’s reign

Want to create GA4 reports in Google Sheets? Check out the new GA4 Reports Builder for Google Analytics add-on for Google Workspace from Google

Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights.

Google Ads has launched a paid pilot offering enhanced customer service for small businesses.

No, you don’t have to worry about scores from SEO tools. Google doesn’t even use scores from some of its own tools (e.g., Lighthouse) for ranking. That’s according to Google Search Advocate John Mueller, in the latest #AskGooglebot video

Google may soon allow businesses and organizations to manage their social media links that show up on their local listing within Google Search and Google Maps. Google added a new help document on how to manage your social links in Google Business Profiles . Manage social links in Google Business Profiles.

Google launches a pilot program offering premium customer service and support for select small business Google Ads clients. The post Google Courts Small Advertisers With Premium Support Pilot appeared first on Search Engine Journal .

XML sitemaps just turned 18 in June, and in honor of its full-fledged introduction into adulthood, I’m breaking down how XML sitemaps work, how to build one, and why XML sitemaps offer a boatload of SEO benefits.