Peak seasonality is here.

Last night, Google began to roll out an update to the Helpful content system – the Google September 2023 Helpful Content Update.

Danny Sullivan, the Google Search Liaison, said on X that the number of issues and complaints posted in the forums about site names being wrong in Google search has “massively dropped” since the last Google site names update in July.

In August, Google announced it would do away with How-to rich results on the mobile search results. Now, Google has decided to completely do away with How-to rich results both on mobile search and also on desktop search.

Google Merchant Center has added a new attribute named checkout_link_template. Including this new attribute lets you include a checkout URL in your product data which gives online shoppers the option to go directly to your checkout page from your free listings.

Google has added a couple of new attributes to Google Business Profiles. One is for does the location has a nursing room for mothers to feed their babies and the other is an attribute to specify if the location allows children to enter.

Improved B2B Marketing and Sales Alignment Bodes Well for Growth 51 percent of B2B marketers have said that they are aligned with sales in 2023 — up from 44 percent during 2022, while 53 percent of B2B salespeople noted alignment with marketing — up from 42 percent in 2022, with the leading challenge faced by both sales and marketing departments being differing data and systems, according to newly-published survey data. MarketingCharts Data: Buyer Expectations Continue to Put Pressure on B2B eCommerce [Report] When it comes to the blurring lines between B2C and B2B e-commerce, 74 percent of B2B buyers have said that they use online purchasing platforms, with some 60 percent noting that their organization uses B2B marketplaces — two of numerous findings of interest to B2B marketers contained in recently-released report data . Modern Distribution Management Adobe’s Firefly Generative AI is Now Available to Everyone Adobe has rolled out the full slate of its latest Firefly generative AI features to its full family of users, following a period of testing that saw over two billion images being created using the AI technology in its product lineup such as Creative Cloud, Adobe Experience Cloud, and its Firefly web app, Adobe recently announced.

Google is simplifying the SERPs by removing the How-To rich results from desktop and mobile search in all languages The post Google Completely Removes How-To Rich Results appeared first on Search Engine Journal .

These 5 optimizations enable you to take control and get the most out of your Google App Install campaigns. The post How To Optimize App Install Campaigns appeared first on Search Engine Journal .