Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Of course, that requires you to approach it with a different mindset than Search and Shopping. Let me give you an example.

Q4 is almost here, along with the holiday shopping season. Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Increased efficiency and effectiveness? This evolution is exciting! AI will play an increasingly important role in daily operations as PPC evolves

Now that the Google  August 2023 Core Update  is  done rolling out , we wanted to take a deeper dive on how this core update differed from previous Google core updates, specifically the March 2023 broad core update . This update was indeed a big one, and caused a lot of ranking volatility across many verticals in the Google search results

Google’s John Mueller was asked if there is a way to prevent search traffic loss while launching a new website revamp. This specific case has URL changes with folders and subfolders.

Gary Illyes shared a nice little tidbit on LinkedIn about robots.txt files. He said that only a tiny number of robots.txt files are over 500 kilobytes. I mean, most robots.txt files have a few lines of text, so this makes sense but still, it is a nice tidbit of knowledge.

Google’s John Mueller said if you see that your sitelinks in Google Search are going to the wrong country version URL on your site, then try using hreflang. John said on X, “This is kinda what hreflang is for (and even that isn’t a guarantee that languages/regions won’t mix).”

We covered the topic of SEO for e-commerce category pages a number of times here. But Gary Illyes from Google addressed the topic last week in an SEO office hours. In short, he said if you are going to add content to those category pages, make sure they are not low-quality, auto-generated blurbs of text.

Google in October will start to require some advertisers who have their accounts suspended to complete the advertiser verification in order to have the account re-issued. Google said this does not apply to advertisers who do monthly invoicing.

Google will soon require some suspended advertisers to go through the advertiser verification process to be reinstated. This will start to roll out on October 10, 2023 to some advertisers. Who is impacted