Archive for September, 2023

B2B Marketing Expert Interview Series: Feeling B2B with Wil Reynolds #MPB2B

2023/09/11

Welcome back to our captivating journey through the full range of emotions in B2B marketing featured in our “Feeling B2B” series with MarketingProfs. Our series has been nothing short of enlightening, featuring thought leaders like Joe Pulizzi , Pam Didner , and Ahava Leibtag

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WordPress Interview: How SEOs & Publishers Can Improve WordPress via @sejournal, @martinibuster

2023/09/11

Interview discusses how SEOs, Affiliates and Publishers can get inside of WordPress and make it better The post WordPress Interview: How SEOs & Publishers Can Improve WordPress appeared first on Search Engine Journal .

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How To Switch From DSA To PMax To Future-Proof Your Google Paid Ads via @sejournal, @siliconvallaeys

2023/09/11

Plan ahead of a possible sunset of DSAs and leverage PMax to automatically fun ads for your site. Here’s how you can seamlessly transition. The post How To Switch From DSA To PMax To Future-Proof Your Google Paid Ads appeared first on Search Engine Journal .

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Author names: Do They Matter? How to Attribute Content

2023/09/11

Few aspects of my job drive me to extreme internal conflict, but the subject of author attribution is one that tears my brain in two. My writer brain says, “Yes, absolutely! Writers’ names on all that they create! Credit where credit is due!” My marketer brain is apparently more reserved because I find myself asking myself questions such as: Who deserves the credit for this article?

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Daily Search Forum Recap: September 8, 2023

2023/09/08

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s August 2023 core update is officially done rolling out…

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Google Completes Rollout Of August 2023 Core Update via @sejournal, @kristileilani

2023/09/08

Now that the August 2023 core update is complete, here’s a quick recap of some of the biggest updates to Google search in 2023. The post Google Completes Rollout Of August 2023 Core Update appeared first on Search Engine Journal .

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Threads users can now search for posts

2023/09/08

Threads users can now search through posts on the platform. Meta CEO Mark Zuckerberg announced the new functionality has now been rolled out to most English and Spanish-speaking countries, including the US and UK. The new search feature is available on both the Threads mobile app and web app

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R.I.P. UA – Search Engine Land property has stopped processing data

2023/09/08

It’s a sad day at Search Engine Land. We got the dreaded “This property has stopped processing data” message when we logged into our Google Universal Analytics property this morning. What it looks like.

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Influencer ad spend is now growing faster than traditional ad investment

2023/09/08

Influencer ad spend is accelerating faster than investment in traditional adverts. Brands were advised to consider adjusting their campaign strategies to align with the rising popularity of influencers after this finding was revealed in Insider Intelligence’s Influencer Marketing 2023 report. Why we care

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The case against Moz’s Domain Authority

2023/09/08

Domain Authority (DA) is a search engine ranking score developed by Moz that supposedly predicts how well a website will rank on search engine result pages (SERPs). DA scores range from one to 100, with higher scores corresponding to a greater likelihood of achieving higher rankings

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