More than 50% of B2B marketers report bigger budgets 53 percent of B2B marketing managers have said that their organization’s marketing budget has been greater in 2023 than during 2022, with the most frequent budget increases coming to AI technologies, while social media marketing was seen as the most popular digital marketing strategy, according to newly-published survey data. MarTech What’s Keeping CMOs Up at Night?

Discover 6 strategies and ideas to enhance your account performance. The post 6 Ways To Optimize Your PPC Performance appeared first on Search Engine Journal .

See how your Search campaign’s performance measures up against the latest 2023 benchmarks from Wordstream by LOCALiQ. The post What Are Good Google Ads Benchmarks In 2023?

Learn how to forecast and demonstrate the value of your SEO efforts in this week’s Whiteboard Friday with Tom Mansell. Quantify predicted SEO value, close performance gaps, and calculate ROI.

Google has slowly been rolling out its Enhanced Ad Privacy functionality in Chrome. This technology allows websites to serve ads based on your browser history – unless you manually turn it off. Why we care.

Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out.

TikTok is the search engine of choice for more than half of Gen Z and influences their purchase decisions more than any other platform.

Here is a recap of what happened in the search forums today…

Analytics is at the heart of every business. In today’s data-driven world, data and marketing teams can no longer operate in silos, pull from disparate data sources and be constrained by the limitations of their analytics. Join data experts as they unpack the emergence of the modern marketing data stack, its impact on how data and marketing teams approach go-to-market strategies to overcome data challenges, as well as how to create a single unified customer view to maximize ROI.

Google now supports Site names across all languages after launching it initially for English, French, German, and Japanese languages only. Google wrote, “Today, we’re happy to announce that site names are now available in all languages where Google Search is available, on both mobile and desktop.” Site names.  Site names are the title and name of the site Google shows in the search results listings. “When Google lists a page in search results, it shows the name of the site the page comes from,” Google explained