Explore Coca-Cola’s use of generative AI technology by OpenAI and Stable Diffusion for a chatbot with local search results, OOH advertising, and experiential product marketing. The post 6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing Chat added favicons to the links…

Microsoft has added favicons to the links within Bing Chat / Copilot. Favicons should make the links beneath the AI-generated answer more clickable and noticeable to users.

Did you know that Google Search checks about four billion host names each and every day for robots.txt purposes?

Google added a new search feature to its Search Labs named Notes a few weeks ago and Google is already pushing its use by emailing those who created notes some statistics about how many people viewed the notes they added on specific search results.

Google is testing local ads in its search results titled “Choose a place in the area.” This comes in a format with image carousels and list views.

Google’s John Mueller showed how a subdomain caused a site to appear to have a problem getting indexed The post Google On How Subdomain Caused Perception Of Indexing Issue appeared first on Search Engine Journal .

Google is testing a navigation slider feature in the recipe images within the recipe search results. This illustrates to searchers that they can swipe over the image to see additional images from the recipe article.

When developing content optimized for search, the basic advice to write helpful content is a good place to start. But holistic SEO involves much more than simply writing. Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication.