Archive for January, 2024

Google Bans Price Gouging, Victim-Blaming Ads via @sejournal, @MattGSouthern

2024/01/10

Google tightens inappropriate ad policy, banning exploitation during sensitive world events, starting February. The post Google Bans Price Gouging, Victim-Blaming Ads appeared first on Search Engine Journal .

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Daily Search Forum Recap: January 10, 2024

2024/01/10

Here is a recap of what happened in the search forums today…

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What Marketers Need to Know About the Latest Google Algorithm Update

2024/01/10

When it comes to search, Google is the primary gatekeeper between your content and your potential buyers. As of last year, nearly 92% of all searches were made on Google. Whenever Google has a major algorithm update, it highlights just how much we marketers depend on it

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Google Alters Purpose Of SpecialAnnouncement Structured Data via @sejournal, @martinibuster

2024/01/10

Google’s revision of the SpecialAnnouncement structured data quietly changes what it was originally intended for The post Google Alters Purpose Of SpecialAnnouncement Structured Data appeared first on Search Engine Journal .

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How To Do Keyword Research For Very Specific, B2B Audiences (A Case Study) via @sejournal, @digitalquokka

2024/01/10

Discover how to navigate a particularly tough keyword research brief and apply this critical thinking-based approach to any B2B niche. The post How To Do Keyword Research For Very Specific, B2B Audiences (A Case Study) appeared first on Search Engine Journal .

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Mid-Week Google Search Algorithm Ranking Volatility January 9th & 10th

2024/01/10

For the past several unconfirmed Google Search ranking algorithm updates that we covered, those were almost all reported over the weekend. Now I am seeing search ranking volatility in the middle of a work week. I am seeing signs of an unconfirmed update starting off Tuesday, January 9th and today, Wednesday, January 10th.

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Breaking the Boundaries of Branding: Harness Non-Branded Traffic for Sustainable Growth

2024/01/10

This article will teach you how to attract and nurture non-branded traffic to guide your users through the marketing funnel, converting them into loyal customers for sustained growth.

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Google: No Such Thing As Perfect Formula For Ranking

2024/01/10

Danny Sullivan, Google’s Search Liaison, said that there is no such thing as a perfect formula for ranking a web page. Sullivan said this on X, saying, “There’s no perfect formula to follow that must be used to rank highly in Google Search.”

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Google Search Highlights Climate-Friendly Train Alternatives Under Flight Results

2024/01/10

Google Search is now showing climate-friendly train alternatives under the flight search results box. So if you are looking for flights where you can take a train instead, Google will show you the train alternatives.

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Microsoft May Extend Bing Chat’s History Beyond 90 Days

2024/01/10

When Microsoft first launched its Bing Chat Personalized Answers, Microsoft said the history/memory would be based on 90 days of chat history. However, some chat users noticed it was going beyond the 90 days. In fact, Mikhail Parakhin, the CEO of Advertising and Web Services at Microsoft, said they plan to extend it beyond the 90 days.

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