Link building plays a crucial role in your SEO campaigns and overall business success. Setting OKRs can help you implement the best link-building strategies and achieve your SEO goals.

Critical vulnerability in Better Search Replace WordPress plugin could lead to sensitive data leaks, arbitrary file deletions and code execution The post Better Search Replace WordPress Vulnerability Affects Up To +1 Million Sites appeared first on Search Engine Journal .

Meta rolls out new tools to protect brands’ intellectual property rights across its platforms. The post Meta Launches New Tools To Help Brands Fight IP Infringement appeared first on Search Engine Journal .

Google Ads Liaison Ginny Marvin advises using Search Terms Insights to analyze private search queries grouped under “Other” terms. The post Google Ads Liaison Explains “Other” Search Terms Issue appeared first on Search Engine Journal

While Google may not “boost” AI-generated content in search results, there are several reasons why some websites outrank original sources in News and Discover. The post Why Google May Rank AI-Generated Content Over Original News appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…

Short-form, user-generated video content surges as a key marketing strategy, demanding strategic investment and planning for businesses. The post How Short Videos & User-Generated Content Impacts Marketing appeared first on Search Engine Journal .

I see signs of another unconfirmed Google Search ranking algorithm update. Right now, there is only one tool showing volatility, and that would be Semrush. The other tools are all relatively calm right now, but that can change later today and tomorrow.

Google has officially and fully launched the Google Ads AI conversational experience to all advertisers globally in English. Plus, it is now using Gemini, Google’s latest multimodal generative AI model.

Algorithms. Always-on strategies. Artificial intelligence