Bingbot is now rolling out Brotli compression for its web crawler, Bingbot. Fabrice Canel from Microsoft said on X that Bing “enabled it on a small percentage of URLs crawled each day, and we’ll gradually increase traffic throughout this spring.”

Trying to build an SEO strategy without a keyword strategy is like trying to build a plane without wings. It’s going nowhere.

Google updated their documentation to make it clear that CWV is used in their ranking systems (without explicitly calling them ranking factors) The post Google Now Says Core Web Vitals Used In Ranking Systems appeared first on Search Engine Journal .

Improve user experience with best 404 pages examples.

Understand how to fine-tune Google Ads for more profits with offline conversions.

WordPress developers accuse a Bricks Builder add-on plugin of containing a backdoor that removes posts The post WordPress Site Builder Plugin Accused Of Adding A “Backdoor” appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…

Google’s March 2024 Core Update deindexes hundreds of websites so far, targeting AI-generated spam and prioritizing high-quality, human-generated content. The post Google’s March 2024 Core Update Impact: Hundreds Of Websites Deindexed appeared first on Search Engine Journal .

Struggling to earn links from journalists and the press? Digital PR for SEO has quickly become an alternative to traditional link building. However, earning links from the press can be a challenge creatively.

Explore Google’s efforts to reduce unoriginal content in search results and learn why creating original content is more important than ever. The post Originality: Escape The SERP Fluffyfication appeared first on Search Engine Journal .