We reported on Saturday that the Google March 2024 core update seemed to have touched down on land, and we saw a lot of sites start to report major ranking drops, and the third-party tracking tools noticed big volatility. That all calmed on Sunday through today but we also had reports of reversals.

Google is testing adding the hotel’s website link directly to the Google Search hotel listings on the main search results screen. This is instead of making you go through the Google hotel results interface to learn more.

In September, Microsoft told us they would add Copilot to Microsoft Advertising to help advertisers create and optimize their ads.

Google Business Profiles now shows services with bookable buttons. I know Google had booking buttons on local panels since 2017 and we covered it numerous times since then but now they are on the Google Business Profiles services section.

The March 2024 core algorithm update is penalizing AI content.

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Here is a recap of what happened in the search forums today…

Google begins automatically surfacing social media posts on Google Business Profiles.

Currently, Bing Webmaster Tools will give you up to six months of data, but Microsoft may extend that up to 24 months. Fabrice Canel from Microsoft said on X, “We will consider extending to 2 years.”