Imagine you pay for an advertisement, someone then clicks on that ad and is then able to see local competitors.

The updated Google Search Quality Raters guidelines last week and added an example of that it considers the “lowest quality pages.” In section 4.7 it states the only mention of using AI and writes, “The website terms of use states that “some articles” are generated by artificial intelligence and may have errors or be out of date; there is no indication to which pages this statement applies. The information in this article is not trustworthy and is Lowest E-E-A-T.”

There is a thread on Reddit asking site owners how they are dealing with the new various Google updates and the associated traffic drops. One Redditor responded that he would go from 500 articles to 5,000 articles written using AI to make up for the traffic drop.

This is just a friendly reminder that Google will replace First Input Delay (FID) with Interaction to Next Paint (INP) as a Core Web Vital metric tomorrow, Tuesday, March 12, 2024.

It used to be that outsourcing your marketing meant finding the villager with the loudest voice and wittiest turn-of-phrase to walk the lanes hawking your wares. Needless to say, marketing has evolved.

If you’re using the exact same PPC strategies you were deploying in 2023, the new year is the perfect time to try something new. The post Try These PPC Strategies For Your B2B Business In 2024 appeared first on Search Engine Journal .

Learn how to overcome the challenges of building a solid local search presence without a physical storefront. The post Local SEO For Non-Physical Businesses: Overcoming The Challenges appeared first on Search Engine Journal .

Google’s recent update of its cache documentation highlights that the cache is actually still available The post Google’s Website Cache Is Still Available (For Now) appeared first on Search Engine Journal .

Today is the first day I have seen solid evidence of serious ranking volatility and changes related to the big Google March 2024 Core Update. As a reminder, the Google March 2024 Core Update officially started on March 5, 2024 and will take up to a month to fully roll out, we are expecting numerous ranking changes during the next few weeks.

Here is a recap of what happened in the search forums today…