Watch on-demand to learn a scalable and sustainable acquisition framework to support long-term growth objectives in your campaigns.

Stuck in a productive rut?

Google said it began to enforce its new site reputation abuse policy last night. The policy went into effect on Sunday, May 5th, but Google did not announce it would take action until last night. As a reminder, this should target sites doing what some call “Parasite SEO.”

I am slow to report on this but figured I’d document it just in case some of you noticed ranking volatility and fluctuations on or around May 3rd and May 4th. This is not a confirmed Google Search ranking update but there are signs of an update that touched down this past Friday.

Google Ads has launched Performance Max for Marketplaces. This is designed to help you sell your goods or services on specific marketplaces using Performance Max.

It seems Google has fully removed the number of results found, the results count, from the Google Search results page. It was removed from the Google Search Generative Experience last June and Google has been testing removing it for ages but not it seems fully gone.

The Google Ads Liaison, Ginny Marvin, said the rumors of Google auditing 25% of Google Ads accounts are false. She wrote, “The rumor about Google auditing 25% of Google Ads accounts on 1 May is inaccurate.”

Learn how different verticals are impacted by Google SGE and how to adapt your SEO strategy accordingly. Get the data study insights in this article. The post Google SGE Organic Traffic Impact Divided By Verticals [Data Study] appeared first on Search Engine Journal

Five insights shared by Googlers that can be helpful for those wanting to reverse lost rankings The post Hit By The Core Update? 5 Factors To Consider appeared first on Search Engine Journal .

By embracing mentorship and allyship, and by advocating for change, we can work together to build a better future for women in SEO.