Understanding crawl budget for SEO optimization. Discover how to improve your website’s crawl budget and enhance search engine visibility

Explore the intersection of SEO and AI.

Meta tightens data restrictions on Business Tools, impacting advertisers’ custom audiences and reporting. Industry experts advise preparation for privacy-focused changes. The post Meta Announces Updates To Business Tools Affecting Advertisers appeared first on Search Engine Journal .

Google Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025.

Reddit’s VP of Ads Product discusses platform enhancements, including AI-driven solutions and improved targeting, balancing advertiser needs with user experience. The post Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…

Despite their differences, business-to-consumer (B2C) and business-to-business (B2B) influencer marketing share several key similarities.  Both audiences seek value, with a strong emphasis on trust, credibility, and social proof. They are actively engaged online and respond well to relevant, high-quality content.

Google Ads emailed advertisers using Enhanced cost-per-click (eCPC) to let them know that in March 2025, Enhanced CPC will be sunset and any campaigns using Enhanced CPC will be migrated to Manual CPC bidding.

Google is emailing some businesses when it detects that their Google Business Profile appointment link is not working. Google’s email says, “Fix your business Google link.”

Microsoft Bing may use ProductGroup markup in the future for its “captions” in the Bing Search results.