Don’t miss out on holiday sales. Optimize your ecommerce site for peak shopping periods and attract shoppers during the festive season. The post How To Optimize Your Ecommerce Site For Holiday Shoppers appeared first on Search Engine Journal

Google has updated its crawl budget guidelines, stressing the need to maintain consistent link structures between the mobile and desktop versions of websites. The post Google Updates Crawl Budget Best Practices appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing some spooky Halloween Google search ranking volatility.

This week, we covered that Google told creators that a new search ranking update is coming fairly soon, but you shouldn’t expect to recover with this update. Google is now downgrading the rankings of content that is starkly different from the main content of the site.

I am seeing a significant spike in chatter from within the SEO community about a possible Google Search ranking update and/or heavy volatility happening starting October 31st. Let’s call it the Halloween 2024 Google Search ranking update – because why not.

After beta testing SearchGPT for a few months, OpenAI is now rolling out Search within ChatGPT for ChatGPT Plus and Team users, which will come to free users in the future. The first thing most of us will look at are the citations, links, will Search in ChatGPT drive searchers to our sites.

Google added a number of AI, Gemini-powered, features to Google Maps including new search features, review summaries for place listings and a way to ask about a specific business listing where AI will give you answers.

Google is testing more local search features and sections including a section in the local finder named “Discover more places” and a local search box in web search named “Explore places nearby.”

Microsoft seems to be testing a new design for its local knowledge panel or local listing for a specific brand. This new design has a more card-like interface, showing company photos and information, reviews from third party sites, a map, and other details.

Automattic’s response to the WP Engine lawsuit shifts the dispute’s narrative, offering a new perspective on key issues. The post Automattic’s Response To WP Engine Lawsuit Reframes Narrative appeared first on Search Engine Journal .