Explore the reasons behind the negative keyword limit increase in Google Ads and what it means for your advertising strategy. The post Google PMax: Inside The Negative Keyword Limit Increase & What’s Next appeared first on Search Engine Journal .

While Google keeps saying it values publishers and knows how important it is to link to publishers and site owners from Search and AI Overviews, well, it is just as important for Google to link to their own search results for AI Overviews. Google is testing adding links, more visible and clickable links, right in the AI Overviews, to its own search results.

Google Ads is testing the ability to not just expand the images in the ad carousel but expand it again. So you can double expand the images and swipe through them either as smaller images or as larger images.

In December, Google Merchant Center introduced a new field for “first order” discount. Now, we are seeing “First order” labels in the Google Shopping Ads within the Google Search results.

To be honest, this seems more like a quirk than a test, but Sachin Patel spotted Google showing three rows of Google Shopping Ads in the Google Search results. We’ve seen two rows on mobile search previously and now three rows on desktop search.

Labeling your Google Business Profile as kid-friendly is not new, but I don’t believe I have ever seen an icon that represents that within the Google Business Profile listing within Google Search. The icon is a pack of crayons that says “Good for Kids.”

Find out how to optimize Google Ads efficiently with Performance Max and ensure your business thrives in the era of automated advertising. The post The State Of Performance Max: How To Optimize Google Ads In 2025 appeared first on Search Engine Journal .

Find out how to enhance your conversion tracking by integrating phone call data into your digital marketing strategies today. The post [SEO & PPC] How To Unlock Hidden Conversion Sources In Your Sales & Marketing Funnel appeared first on Search Engine Journal .

Google researchers reduce AI hallucinations in RAG by using a sufficient context signal and model confidence The post Google Researchers Improve RAG With “Sufficient Context” Signal appeared first on Search Engine Journal .

An Ipsos study commissioned by LinkedIn finds AI tools can cut sales cycles by a week, helping close deals faster.