Archive for March, 2025

Google’s Mueller Predicts Uptick Of Hallucinated Links: Redirect Or Not? via @sejournal, @MattGSouthern

2025/03/17

AI tools are creating fake URLs causing 404 errors. Google’s John Mueller offers guidance to navigate this issue. The post Google’s Mueller Predicts Uptick Of Hallucinated Links: Redirect Or Not?

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Google’s Muller Cautions SEO Pros On Changing Business Needs via @sejournal, @MattGSouthern

2025/03/17

Google’s John Mueller advises SEO professionals to reconsider how their work fits in with today’s business needs. The post Google’s Muller Cautions SEO Pros On Changing Business Needs appeared first on Search Engine Journal

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Daily Search Forum Recap: March 17, 2025

2025/03/17

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

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Google March Core Update Volatility Status

2025/03/17

As you know, Thursday, March 13, 2025 at around 12:30 pm ET Google announced the March 2025 core update, the first core update of the 2025 year. I was expecting to see a lot of volatility by now and while we are seeing some sites report volatility, it does not feel as widespread or heated as a normal core update – YET.

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Google Assistant To Be Replaced By Gemini

2025/03/17

The time has come for the Google Assistant to be replaced by Gemini, Google’s younger and better assistant (despite it being wrong way too often).

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Microsoft Bing: SEOs Should Focus on Conversions & Click Value

2025/03/17

Fabrice Canel from the Microsoft Bing team told SEOs that instead of focusing on traffic and rankings, they should focus on conversions and click value.

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Google Said It Made Updates To AI Overviews Links In May But Did Not

2025/03/17

Digiday reported that a Google spokesperson told them they made link updates to AI Overviews in May 2024 that added more links and made it easier for searchers to click on links. But I don’t think that is true, that didn’t come until August 2024, and did they really help drive clicks to your sites?

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Agentic AI In SEO: AI Agents & Workflows For Ideation (Part 1) via @sejournal, @VincentTerrasi

2025/03/17

Find out how Agentic AI simplifies SEO workflows, allowing human experts to leverage agents for increased efficiency and improved rankings. The post Agentic AI In SEO: AI Agents & Workflows For Ideation (Part 1) appeared first on Search Engine Journal .

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Google Merchant Center Adds Return Code Example With returnPolicyCountry

2025/03/17

Google added returnPolicyCountry to the return policy code examples within the Google Merchant Center structured data document.

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Google Hijacks Restaurants Booking System Leading To No Available Reservations

2025/03/17

Imagine you own a restaurant and you get all your reservations online through your booking system; you even tell people to book online when they call, via an automated message.

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