Google AdSense announced a new feature to “Fill empty in-page ads” by showing “contextually-relevant suggestions related to your page and site inside unfilled ad spaces.” In short, if an ad is not filled by Google on your page, then Google will look for other ways to monetize that ad spot.

Tests show that removing meta descriptions may improve search engine traffic, although some say SEO tests are performative theater. The post SEO Rockstar “Proves” You Don’t Need Meta Descriptions appeared first on Search Engine Journal .

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Here is a recap of what happened in the search forums today…

Clicks are down.

Google has added AI Max to the search match types in the Google Ads interface.

Google is notifying some advertisers that their ads with message assets will stop serving on September 1st, and won’t be able to create new ones on August 1st, if the phone numbers remain unverified.

Similarweb released a report shows that since the launch of Google AI Overviews in May 2024, zero-click search (as coined by Rand Fishkin) grew 13 percentage points, from 56% to 69% in May 2025 – just a year later.

Last November, Google began to power some of the people also ask results with AI Overviews.

Google seems to be testing (or maybe it is a bug) the local panel sub-menu under the main search bar, under the search box. Normally, these sub-menu items would be grouped in the local panel on the right side of the page (normally on mobile) but here it is right below the search bar at the top.