In an AI search world, dry facts won’t cut it.

As we reported earlier this week, Google Search ranking volatility was more heated (and for longer) after the Google June 2025 core update completed than during the core update. Well, that volatility continues and it is not just the tools but the chatter within the industry is super high right now.

Google finally launched its virtual clothes try-on feature after launching it several times and then demoing it again at Google I/O. Google also launched price alerts to let users specify an amount that will trigger the alert.

Google Ads is adding more detailed data to RSAs, responsive search ads, reporting.

Google launched a new Search Labs experiment it is calling Web Guide. It basically organizes the web search results for you by category. Google wrote, “Web Guide is an AI-organized search results page that experiments with how we find, surface and organize results from across the web.”

I am seeing numerous tests now that seem to prove that OpenAI’s ChatGPT search feature is using Google Search’s index or search results page to serve its own search results.

Google is now also showing AI Overviews for explanations of lyrics. If you do some searches asking about the meanings of some songs, Google may give you an AI Overview with its answer.

Google wrapped Search Central APAC 2025 with insights on serving, ranking, and how it matches queries to content using contextual synonyms.

ChatGPT appears to fall back on Google search snippets when it cannot retrieve data through Bing. The post ChatGPT Appears To Use Google Search As A Fallback appeared first on Search Engine Journal .

Are you wondering if you should optimize your content for AI Mode? In this episode of Whiteboard Friday, Chima digs into this question and encourages us to consider how over-optimization impacts web visibility