New evidence shows how LLM interfaces convert publisher authority into in-answer influence rather than measurable traffic. The post Inside ChatGPT’s Confidential Report Visibility Metrics [Part 1] appeared first on Search Engine Journal

Google is testing an animation, where an image asset slides into the sponsored results listing. So it turns a pure search text ad into a text ad with an image that slides in from the right side of the screen.

Microsoft is testing expanding the favicons in the Bing Search results interface when you hover your mouse cursor over the search result listing and/or ad.

Google CEO Sundar Pichai explained why understanding AI starts with seeing the bigger picture around it. The post Google CEO Sundar Pichai Says Information Ecosystem Is Richer Than AI appeared first on Search Engine Journal .

Analysts working with top YouTube channels report Shorts older than 30 days receive fewer views.

Here is a recap of what happened in the search forums today…

This PPC Pulse recap covers evolving AI Max match type dynamics, real-time retail performance signals, and Google’s expanding use of AI-generated ad language. The post PPC Pulse: AI Max Insights, Cyber Monday Trends & A New Google Asset appeared first on Search Engine Journal

This week, we, of course, covered the ongoing Google Search ranking volatility.

Over the years, we have written that service areas are not used as a local ranking factor by Google Search. Well, the API leak document also implies this to be true.

Google is testing a new AI-powered configuration tool, as it calls it, to help you build instant reports based on your natural language questions. So basically Ads and Analytics Advisor but for Search Console, plus this just builds reports and doesn’t do actions – yet.