Kevin Indig’s 2026 predictions reveal the end of AI dashboards, the rise of agentic SEO, and a web divided between bots and verified humans.

Bill Hunt outlines how leading brands close the search equity gap by linking discoverability, governance, and measurable financial impact.

Back in May, Google said it will be giving advertisers more visibility into the search partner network with channel reporting for Performance Max campaigns. Well, now some are seeing it live in their accounts for some of the campaigns they manage.

Google has launched a new link on some search / sponsored ads named “Products at this location.” Google confirmed this “relatively new feature” and can show up on listings for service businesses and other types of businesses.

Google is pushing even more ways directly into AI Mode from the main Google home page’s search bar. Now when you select to upload an image or file, it will take you into AI Mode by default.

Google has been saying that no one uses the LLMs.txt file, that Google won’t use it, that it can be useless, and you probably should noindex it if you do use it.

Microsoft Advertising reportedly made two updates to its ad platform recently. One on how ad disapprovals work and the other on the time it takes to see a conversion be recorded in the ad reporting interfaces.

Turn your landing pages into revenue drivers that enhance conversion efficiency and campaign scalability. The post How To Maximize Paid Ads Profitability With A Strategic Landing Page Audit appeared first on Search Engine Journal .

YouTube launched its first annual Recap feature showing viewing stats, top channels, and personality types.

Here is a recap of what happened in the search forums today…