For the past few weeks, Google Ads has been rolling out a new and faster way to set up an account by using an existing campaign. The option reads, “Create an account with campaign for faster setup.”

The Microsoft Advertising team released a new PDF guide named “From discovery to influence: AEO A guide to and GEO.” This guide offers “Practical data strategies to empower retailers for AI search, AI assistants and AI browsers.”

Google responds to “personalized upselling” criticism tied to its AI Mode checkout, saying upselling means premium options, not higher prices.

The Changes, Features & Signals Driving Organic Traffic Next Year Google’s search results are evolving faster than most SEO strategies can adapt. AI Overviews are expanding into new keyword and intent types, AI Mode is reshaping how results are displayed, and ongoing experimentation with SERP layouts is changing how users interact with search altogether. For SEO leaders, the challenge is no longer keeping up with updates but understanding which changes actually impact organic traffic.

Maximize your online ads with 5 expert PPC tips that will help you drive more traffic from and increase conversions across your ad sets. The post 5 Ways To Reduce CPL, Improve Conversion Rates & Capture More Demand In 2026 appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…

LLM visibility is less about control and more about volatility, as studies reveal how easily AI answers can be influenced at scale. The post How Much Can We Influence AI Responses? appeared first on Search Engine Journal

LLM visibility is less about control and more about volatility, as studies reveal how easily AI answers can be influenced at scale.

LLM visibility is less about control and more about volatility, as studies reveal how easily AI answers can be influenced at scale.

LLM visibility is less about control and more about volatility, as studies reveal how easily AI answers can be influenced at scale.