Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s search rankings are highly volatile…

Bill Hunt shows how disciplined reasoning transforms SEO escalations into resolvable system behaviors rather than endless debates. The post The Real SEO Skill No One Teaches: Problem Deduction appeared first on Search Engine Journal .

Navigate the complexities of information retrieval and find out how to get into model training data for AI success. The post Information Retrieval Part 2: How To Get Into Model Training Data appeared first on Search Engine Journal .

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I was hoping, well, not really, that Google would calm down a bit since we had such a volatile January.

Microsoft announced the expansion of the Microsoft Publisher Content Marketplace. This marketplace is designed to give publishers a new revenue stream, provides AI systems with scaled access to premium content, and deliver better responses for consumers.

Google may have hit those self-promotional and self-serving listicle articles in one of the more recent unconfirmed Google search ranking updates.

Google’s John Mueller responded to a question on the pros and cons of serving raw markdown pages to LLM crawlers and bots. John didn’t say much but he did list a number of concerns and things you should be on top of, if you do go down that avenue.

Mike Ryan posted data on the percentage of invalid clicks on the Google Ad Network, broken down by fraudulent clicks or likely accidental clicks. It shows the Google Display Network has the most invalid clicks, but search partners have the most fraudulent invalid clicks.

This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own.