Here is a recap of what happened in the search forums today…

Don’t let AI SEO fail in the boardroom. Align leadership, metrics, and ownership before scaling tactics.

Technical SEO “best practices” increasingly reflect CMS and plugin defaults, not individual site decisions, according to 2025 HTTP Archive analysis.

Microsoft has implemented and continues to deploy mitigations against prompt injection attacks in Copilot, the company announced last week. Spammers were using the “Summarize with AI” type of buttons to trick AI engines into believing or trusting a specific company or response.

Google reportedly updated its Google Ads support contact form to add a disclaimer and checkbox to say you authorize “Google Ads specialist on behalf of your company to make the changes above directly to your company’s Google Ads account to reproduce and troubleshoot the issue.”

Microsoft Advertising is testing an update to the shopping ads carousel that can show multiple images in a single card. Essentially, you are seeing a carousel within a carousel for Bing shopping ads.

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Google is testing removing the dates from the articles shown in the Google Discover feed. This is a limited test, Google confirmed, to see the impact of removing the date value.

Microsoft Advertising seems to be testing a new design for the Bing shopping ads carousel. The new design fills the screen more from left to right than the old design and is just wider in general.