Archive for May, 2026

Why Your SEO Work Isn’t Getting Implemented (The IT Line Of Death) via @sejournal, @billhunt

2026/05/13

SEO fails when it can’t compete for resources. Learn how to win above the “IT line of death.” The post Why Your SEO Work Isn’t Getting Implemented (The IT Line Of Death) appeared first on Search Engine Journal .

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Google Discover Performance Report Missing Data May 7 & May 8

2026/05/13

Google had yet another Search Console reporting bug, this time with the Discover performance report. Between May 7, 2026 and May 8, 2026, Google confirmed a data logging issue that can result in the report showing fewer clicks and impressions. It is a reporting issue only and not a Discover ranking issue.

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Google Research’s ALDRIFT: AI Answers That Do More Than Sound Plausible via @sejournal, @martinibuster

2026/05/13

Google’s ALDRIFT framework “opens exciting avenues” toward AI answers that do more than sound plausible. The post Google Research’s ALDRIFT: AI Answers That Do More Than Sound Plausible appeared first on Search Engine Journal .

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Google Ads Teases New Dashboards Powered By Gemini

2026/05/13

Google posted a tease for Google Marketing Live where Google Ads will be announcing new dashboards powered by Gemini. Google wrote on X, “Tired of manual reporting? Introducing Dashboards built with Gemini capabilities.”

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Google Ads Search Terms Report Shows Best Approximation Of User’s Intent

2026/05/13

Google at some point added a section to this Google Ads document explaining that because of all the new Google AI search features, like Lens, AI Mode, AI Overviews, or auto-complete searches – the search terms report now may show keywords that “represents the best approximation of the user’s intent.”

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Study: Adding Schema Did Not Improve AI Citations On Google, ChatGPT & More

2026/05/13

A new study from Ahrefs says that adding schema does not and did not boost citations on any of the AI platforms including Google (AI Overviews or AI Mode), ChatGPT and others. “Adding schema produced no major uplift in citations on any platform,” Ahrefs wrote.

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Google Merchant Center Tests Merchant Advisor

2026/05/13

Google is testing a new AI assistant in Google Merchant Center named Merchant Advisor. I assume it is similar to Google Ads Advisor and something that Google might announce at Google Marketing Live next week.

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Lessons Learned From Adobe’s 2026 Q2 AI Traffic Report via @sejournal, @slobodanmanic

2026/05/13

Optimization and legibility are not the same thing. Adobe’s 2026 AI traffic data shows which one actually drives the 393% growth in AI-referred retail conversions

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Data Shows AI Overviews Exposing Negative Reviews Without User Intent. What To Do Next via @sejournal, @EraseDotCom

2026/05/13

Discover the importance of AI in reviews and brand visibility. Learn how AI tools affect perceptions in our latest review. The post Data Shows AI Overviews Exposing Negative Reviews Without User Intent

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HubSpot Stock Crashed 19% – What It Means For Partner Agencies via @sejournal, @gregjarboe

2026/05/13

The difference between durable expertise and replaceable tactics has never mattered more for HubSpot partner agencies. Here’s how to tell which one you’re selling. The post HubSpot Stock Crashed 19% – What It Means For Partner Agencies appeared first on Search Engine Journal

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