We know Google said it was expanding shopping ads into AI Mode and saw some examples of that. We also know about the new conversational discovery ads and highlighted answer ads

Google is testing Shopping ads that enlarge, grow and expand when you hover your mouse cursor over the ad unit. We saw something like this for another Google ad format in March and now we are seeing a variation of this for Google Shopping ads.

Designing for the most constrained consumer, a machine, produces a better foundation for every visitor. Here’s the full build sequence. The post Machine-First Architecture: How To Build Websites Machines Can Identify, Read, Cite & Use appeared first on Search Engine Journal

Part of Google Marketing Live was a small note about conversational attributes, a way to add more attributes to your product feeds within Google Merchant Center that can be used “to update their product descriptions to reflect the more conversational way people search.”

Google is now showing the number of times a photo or video was viewed and seen by users in the Google Business Profiles photos/videos section. So now, business owners can see if the images and videos that they are uploading are being seen by searchers and which are the most popular ones.

Users with AI Overviews scroll back up the page nearly twice as often. What that back-scrolling behavior means for how you write your search listings.

Unlock the secrets of local SEO and enhance your business visibility in AI recommendations through effective keyword research. The post Modern Local SEO & AI Visibility: How To Get Clients Into AI Results appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…

Here is a recap of what happened in the search forums today…

Here is a recap of what happened in the search forums today…