Smart Bidding problems often trace back to broken conversion tracking, not bidding strategy. Seven silent setup errors that corrupt the data feeding your campaigns. The post The Conversion Setup Errors That Break Smart Bidding appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…

Hidden white-on-white text was an SEO trick 25 years ago. Now, it tells AI models what to conclude about you

Hidden white-on-white text was an SEO trick 25 years ago. Now, it tells AI models what to conclude about you. The post Prompt Injections Just Proved Something SEO Has Known For 25 Years appeared first on Search Engine Journal

As you know, Google does smaller core updates and algorithm search updates all the time without announcing them. So why does Google announce some of those updates and not the others

Google Ads can now help you find sitelinks for your ad extensions.

Google Ads seems to be rolling out a new customer match option named “enhanced matching.” Google writes this allows you to “Expand your audience reach with your consented user lists.” Google will then “match your consented users with publishers’ consented users where available.”

Microsoft Advertising is rolling out AI Max globally and to all advertisers. If you log in to your Microsoft Advertising account, you should be able to toggle on the AI Max setting for your search campaigns.

Microsoft Advertising is rolling out AI Max globally and to all advertisers. If you log in to your Microsoft Advertising account, you should be able to toggle on the AI Max setting for your search campaigns.

In 2018, Google launched Google Posts Insights, a way to see how many views and clicks a Google Post within Google Business Profiles received. Google discontinued and sunset that feature in January 2023.