Archive for August, 2026

JSON-LD Extraction For Googlebot Now Does One Pass Of HTML Unescaping

2026/08/21

Google’s crawler now strictly enforces standard JSON formatting when reading your site’s structured data, schema markup, instead of auto-correcting double-escaped HTML text. “To bring our parser up to JSON and other standards, we changed our JSON-LD extraction and are now only applying a single pass of HTML unescaping,” Google posted on LinkedIn.

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Google Discover Feed Can Be Tailored By Words

2026/08/21

Google is rolling out the ability to tailor your Google Discover feed by using your words, in a conversational chat-like experience. You are taken to a screen that lets you enter your desired topics, then you can go back and forth with AI to really zone in on the topic you want your feed to look like.

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Google Tag & Google Tag Manager Updated

2026/08/21

Google updated the Google Tag and Google Tag Manager.

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Google Tag & Google Tag Manager Updated

2026/08/21

Google updated the Google Tag and Google Tag Manager. Google said, “these changes are designed to streamline your measurement setup, improve performance and management, and provide a more unified experience across Google’s tagging products.”

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Google August 2026 Spam Update Has Finished Rolling Out

2026/08/21

The Google August 2026 spam update is now done rolling out. It started on Tuesday, August 18, 2026 at around 12:30 pm ET and completed on August 21, 2026 at around 4:50 am. Despite some people feeling the update started soon, Google’s John Mueller said it did not.

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What AI Bot Data From Hundreds Of Sites Reveals About AI Search [Webinar] via @sejournal, @lorenbaker

2026/08/21

Optimize your marketing strategy by learning the limitations of AI search metrics and how to utilize your data effectively. The post What AI Bot Data From Hundreds Of Sites Reveals About AI Search [Webinar] appeared first on Search Engine Journal .

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The Keyword Universe Was Always Smaller Than We Thought via @sejournal, @DuaneForrester

2026/08/20

Citation tools answer a different question than rank trackers did: not why you appeared, but whether the phrase you’re chasing has already settled. The post The Keyword Universe Was Always Smaller Than We Thought appeared first on Search Engine Journal .

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Microsoft Ads Is Removing Max CPC From New Campaigns via @sejournal, @brookeosmundson

2026/08/20

Microsoft Advertising will remove Max CPC from new non-portfolio campaigns starting Oct. 1, shifting advertisers toward automated bidding controls and performance targets

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How Do I Identify Cannibalization Problems & Consolidate Without Loss Of Visibility? – Ask An SEO via @sejournal, @rollerblader

2026/08/20

A practical guide to spotting keyword cannibalization using Search Console, site crawlers, and rank trackers, plus fixes like canonicals, meta robots, and internal linking.

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Google Expands Personalization Across Search, Discover & News via @sejournal, @MattGSouthern

2026/08/20

Google is rolling out a new embeddable Preferred Sources button, natural language Discover controls, and customizable audio briefings in the Google News app. The post Google Expands Personalization Across Search, Discover & News appeared first on Search Engine Journal .

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