Google has released its third spam update of the 2026 year, the August 2026 spam update this week and finished rolling out Friday morning at 4:50am. Google Search’s AI Mode is now being powered sometimes by…

AI Overviews can now build interactive tools inside Search. Google’s testing shows generated interfaces often beat top results in head-to-head comparisons

Google has updated the Preferred Sources button that publishers have on their websites to make it so that the user is taken right back to the page they were originally on. There is new embed code that handles this process to make it easier for users to go back to where they were and stay on your website.

Microsoft Advertising sent out emails yesterday announcing changes coming to Max CPC bidding. Microsoft wrote, “Max CPC will no longer be available when creating new non-portfolio campaigns” after October 1, 2026.

Microsoft Advertising sent out emails yesterday announcing changes coming to Max CPC bidding.

Microsoft Advertising sent out emails yesterday announcing changes coming to Max CPC bidding. Microsoft wrote, “Max CPC will no longer be available when creating new non-portfolio campaigns” after October 1, 2026.

Microsoft Advertising sent out emails yesterday announcing changes coming to Max CPC bidding. Microsoft wrote, “Max CPC will no longer be available when creating new non-portfolio campaigns” after October 1, 2026.

Microsoft Advertising sent out emails yesterday announcing changes coming to Max CPC bidding.

Google announced it is rolling out new experimentation and planning capabilities in Google Ads and AI Max. There are new A/B test capabilities, brand and location parameters options and new Performance Planner predictions.

Google has made some big updates to Local Service Ads. Even though LSAs are transitioning to Google Ads, Google is clearly still investing in the LSA product