Agentic AI shopping may not be good for SEO. But there’s a reason why SEOs won’t need to worry about it

Google’s March core update is rolling out. Illyes explains Googlebot’s crawling architecture, and Gemini referral traffic doubles.

OpenAI is expanding ChatGPT Ads and launching self-serve access. Here’s what PPC managers should know before deciding whether it deserves real budget. The post ChatGPT Ads: New Acquisition Channel Or Just Another Brand Tax

In February I shared how Grokipedia started dropping heavily in Google after initially surging. It became yet another example of what I call “Mt. AI”

Matt Mullenweg invokes Will Smith’s Oscars slap in response to Cloudflare’s boat that EmDash is a successor to WordPress. The post Mullenweg To Cloudflare: Keep WordPress Out Of Your Mouth appeared first on Search Engine Journal .

Google’s John Mueller answers question of whether splitting a sitemap is worth the extra work. The post Google Answers Why Some SEOs Split Their Sitemap Into Multiple Files appeared first on Search Engine Journal

Learn how to build a Reddit brand strategy for AI search.

AI led all cited reasons for U.S. job cuts in March at 25% of the total, according to outplacement firm Challenger, Gray & Christmas.

Brands must move beyond llms.txt toward structured APIs, entity graphs, and provenance to earn accurate AI citations. The post Llms.txt Was Step One. Here’s The Architecture That Comes Next appeared first on Search Engine Journal

This week’s Ask A PPC dives into how to identify and solve click fraud in paid media to optimize your advertising efforts. The post How To Identify And Solve Click Fraud In Paid Media – Ask A PPC appeared first on Search Engine Journal .