This week’s PPC Pulse recaps Microsoft’s push to rethink content compensation and Google’s latest changes to tagging standards and account protections.

Last week, Google updated the design for the Google Partner Portal for advertisers.

To fuel the debate in the SEO world of the topic of structured data and LLMs and AI engines, we are hearing that once again, AI engines like ChatGPT and Perplexity are not using structured data in any special way.

Learn how to build AI citations and rank in ChatGPT and Gemini. Charlie Marchant explains how to research prompts, analyze sources, and use proactive outreach to get your brand referenced in AI answers.

Google’s John Mueller offered a simple solution to the question of whether a passage is indexed and is ready to rank. The post Google Shows How To Check Passage Indexing appeared first on Search Engine Journal .

Join Jeff Hirz as he unveils key insights on growth and efficiency based on data from 1,000 businesses planning for 2026. The post What 1,000 Businesses Reveal About Growth in 2026 [Webinar] appeared first on Search Engine Journal .

Google has started a Discover core update. The rollout may take up to two weeks, with expansion to more countries and languages later.

Google has released its first core update of 2026, which is focused on just Google Discover. Google named it the February 2026 Discover core update.

Here is a recap of what happened in the search forums today…

AI Mode personal search points to a future where decisions happen inside the answer layer, and this article explains how to prepare. The post The Shift From Search Sessions To Decision Sessions appeared first on Search Engine Journal .