Author Archive

The Industry Mourns The Loss Of Andy Drinkwater – Experience & Friendly SEO

2025/12/29

I am sad to report the passing of Andy Drinkwater, a super-experienced SEO and a friend to the search marketing industry. Andy was a UK-based SEO who loved educating his industry by contributing content and attending local events.

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The Industry Mourns The Loss Of Andy Drinkwater – Experience & Friendly SEO

2025/12/29

I am sad to report the passing of Andy Drinkwater, a super-experienced SEO and a friend to the search marketing industry. Andy was a UK-based SEO who loved educating his industry by contributing content and attending local events.

Tags: ,
Posted in SEO No Comments »

Daily Search Forum Recap: December 29, 2025

2025/12/29

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

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The New AI Marketplace: How ChatGPT’s Native Shopping Could Rewrite Digital Commerce via @sejournal, @gregjarboe

2025/12/29

OpenAI’s native shopping in ChatGPT signals a major shift in discovery, attribution, and brand power, according to Viant CEO Tim Vanderhook. The post The New AI Marketplace: How ChatGPT’s Native Shopping Could Rewrite Digital Commerce appeared first on Search Engine Journal .

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The New AI Marketplace: How ChatGPT’s Native Shopping Could Rewrite Digital Commerce via @sejournal, @gregjarboe

2025/12/29

OpenAI’s native shopping in ChatGPT signals a major shift in discovery, attribution, and brand power, according to Viant CEO Tim Vanderhook. The post The New AI Marketplace: How ChatGPT’s Native Shopping Could Rewrite Digital Commerce appeared first on Search Engine Journal

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Google’s John Mueller Quotes Some SEO Content – Digital Mulch

2025/12/29

Google’s John Mueller posted one of his one-liners, where he called some forms of SEO content as “digital mulch.” He wrote, “And let’s be honest’”most of that SEO content is just digital mulch.

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Microsoft Advertising Adds Custom Columns For Advanced Reporting

2025/12/29

Microsoft has added the ability to add custom columns to the Microsoft Advertising user interface and advertising console. But it doesn’t offer every metric, including missing the segment by conversion action metric.

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Google AI Overviews Tests Speaker Play Button In US

2025/12/29

Google is testing an option to read aloud the AI Overviews by clicking on a speaker icon at the top of the AI Overview within Google Search. And the crazy thing, this is being tested in the US.

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Google Chrome Tests Replacing Gemini Button With Browse With AI Button

2025/12/29

Google is testing swapping out the Gemini button at the top right of the Chrome browser, with a “Browse with AI” button. The button is more colorful and in your face, which probably gets more users to notice it.

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Google Questions Need For ccTLDs For Some International Websites

2025/12/29

Google’s John Mueller questioned the need for all websites to use ccTLDs, different domain names, to take their websites international. He said on Reddit, “you both make things harder on yourself, but you also make it harder for search engines to understand each of these sites.”

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