Microsoft Advertising sent out emails yesterday announcing changes coming to Max CPC bidding.

Microsoft Advertising sent out emails yesterday announcing changes coming to Max CPC bidding. Microsoft wrote, “Max CPC will no longer be available when creating new non-portfolio campaigns” after October 1, 2026.

Microsoft Advertising sent out emails yesterday announcing changes coming to Max CPC bidding. Microsoft wrote, “Max CPC will no longer be available when creating new non-portfolio campaigns” after October 1, 2026.

Microsoft Advertising sent out emails yesterday announcing changes coming to Max CPC bidding.

Google announced it is rolling out new experimentation and planning capabilities in Google Ads and AI Max. There are new A/B test capabilities, brand and location parameters options and new Performance Planner predictions.

Google has made some big updates to Local Service Ads. Even though LSAs are transitioning to Google Ads, Google is clearly still investing in the LSA product

Google’s crawler now strictly enforces standard JSON formatting when reading your site’s structured data, schema markup, instead of auto-correcting double-escaped HTML text. “To bring our parser up to JSON and other standards, we changed our JSON-LD extraction and are now only applying a single pass of HTML unescaping,” Google posted on LinkedIn.

Google is rolling out the ability to tailor your Google Discover feed by using your words, in a conversational chat-like experience. You are taken to a screen that lets you enter your desired topics, then you can go back and forth with AI to really zone in on the topic you want your feed to look like.

Google updated the Google Tag and Google Tag Manager.

Google updated the Google Tag and Google Tag Manager. Google said, “these changes are designed to streamline your measurement setup, improve performance and management, and provide a more unified experience across Google’s tagging products.”