James Murray, Global Product Storytelling Lead, Generative AI at Microsoft, gave a webinar named How to successfully navigate the human, LLM, and agentic web last week. He had a slide come up at about the 9 minute and 30 second mark that reads…

Google announced a new feature in Google AdSense to share the full IP address in bid requests. Google said that full IP addresses are indicated by many buyers to be an important signal, so there is a new setting to allow you to share the full IP address with those buyers.

Mixing button clicks and purchases in one conversion column trains the algorithm to chase the wrong users. Here’s the architectural fix. The post How To Fix Google Ads Smart Bidding With A Primary Vs.

Google’s John Mueller casts doubt on LLMs.txt and says he likes WebMCP, a Google-backed alternative. The post Google Says LLMs.txt Is Purely Speculative… For Now appeared first on Search Engine Journal

“Influence is the new traffic.” Rand Fishkin’s argument and MIT’s AI Labor Exposure Map landed in the same week and pointed at the same problem. The post Why Great Content No Longer Works: MIT Research Shows The Shift Reshaping SEO Strategy appeared first on Search Engine Journal

What do Google’s official GEO guidelines mean for the future of search? Learn why SEO still matters, structured data myths, and how to adapt your current strategy

The Search Engine Roundtable Google volatility aggregator tool is finally live. This takes the volatility scores from the tools I use for my Google update stories and aggregates them into one score. You can then click in for more detail and the scores directly from the sources.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google May 2026 core update was super heated over the weekend…

What if a single file could tell AI systems exactly what your organization knows and where the evidence lives? That’s the EntityMap proposal.

Google added a new help document to the Google Ads help documentation section named About the Invalid Activity Credit Report. I am not sure if the report is new, or if it is just that the help document is new – but either way, this is a report advertisers should be looking at frequently enough.