Author Archive

Google Begins Limited Test Of Healthcare Ads In AI Mode

2026/06/01

Google has confirmed it is doing a small test of healthcare-related ads in AI Mode. Ginny Marvin, the Google Ads Liaison, said this on LinkedIn when asked if the rumors of Google testing ads in AI Mode for healthcare a few weeks ago were true.

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Google Ads New Branded Searches Controls For AI Max

2026/06/01

Google Ads is rolling out branded searches controls to some advertisers within AI Max. This allows advertisers to control how your ads appear in searches that include brand names.

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Google CEO Sundar Pichai Downplays Google Zero Concerns via @sejournal, @martinibuster

2026/06/01

Google CEO Sundar Pichai downplays Google Zero concerns, saying low-quality clicks are being filtered out.

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Google Hosted Forms Leads Screen In Google Ads

2026/06/01

Google Ads has a new leads section under the Conversions section that shows Google-hosted form leads for the past 60 days. This will give you the lead’s name, stage, date submitted, email, phone, the form contents and more.

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Treating Reviews As Business Infrastructure, Not Marketing, Drives Real Business Results via @sejournal, @MattGSouthern

2026/06/01

A study found star ratings alone didn’t predict small business performance. Active ORM did. Here’s what that means as AI narrows local visibility.

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Google Disco Ball Doodle

2026/06/01

Google’s Doodle today is an animated Disco ball, titled “The Art of Disco.” Google wrote, “In celebration of Pride Month, today’s Doodle celebrates the art of disco by shining a light on the LGBTQ+ artists who helped create space for everyone on the dance floor.”

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Amazon Vs. Perplexity: The CFAA Case That Decides Whether AI Agents Can Visit Your Website via @sejournal, @slobodanmanic

2026/06/01

Understand the challenges of AI agents visit website authorization. This case raises critical questions about technology and legal rights. The post Amazon Vs

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Google May 2026 Core Update Hits Hard Saturday – May 30th

2026/05/31

The Google May 2026 core update seemed to have hit some sites in a very big way yesterday, Saturday, May 30, 2026. As a reminder, the May 2026 core update was announced on May 21, 2026, and then that following weekend, we saw some significant ranking volatility, and then again, this past weekend, we saw even more volatility.

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White-Collar Will Be Fully Automated In 18 Months – So What Makes You Different? via @sejournal, @gregjarboe

2026/05/31

What makes your content, strategy, or analysis different from what a system could generate? It isn’t a skill set, but it’s something harder to define

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