Google Ads CTR is rising, but conversions remain flat. New Optmyzr data explains why performance is shifting and what it means for advertisers. The post Optmyzr Report Finds Google Ads Engagement Rising While Efficiency Holds appeared first on Search Engine Journal
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google explained how using AI in isolation works better for them…
With the right approach, webinars can evolve from awareness tools into consistent drivers of pipeline and revenue. The post How To Run A Webinar Program That Actually Drives ROI appeared first on Search Engine Journal .
The most effective ecommerce advertisers are pairing Performance Max with Standard Shopping to balance automation with control and maximize ROAS. The post Performance Max For Ecommerce In 2026: Why The Hybrid Strategy Is Better appeared first on Search Engine Journal
A month ago, Google posted that between the dates of May 13, 2025 through April 27, 2026, just about 50 weeks, there was a “logging error prevented Search Console from accurately reporting impressions.” Google updated the post to now say “This issue has been resolved.”
IAC, the owners of Ask.com, have decided to get out of the search business and shut down one of the oldest and most legendary search engines of all time – Ask.com, formerly Ask Jeeves. IAC wrote, “As IAC continues to sharpen its focus, we have made the decision to discontinue our search business, which includes Ask.com.”
Google Ads has added a new option (although, I think Google has said this is coming) under the “add product source” section where you can select how to add products to your Google Ads account. The option reads, “Use AI to add products – beta.”
Nikola Todorovic, Director of Software Engineering at Google Search, spoke about a presentation he gave at Zurich in December at Google Search Central live (I was there). He dug into it on a recent Search Off the Record named How AI Is Changing Google Search and SEO.
Google is testing a new label for the search results snippet named “Fresh updates.” This was spotted on a weather website result, Accuweather.
Google is testing a new label for the search results snippet named “Fresh updates.” This was spotted on a weather website result, Accuweather.