Google announced Gemini 4 Argon a couple of weeks ago and today announced that it is now an option in Google Search via AI Mode for Google AI Pro and Ultra subscribers globally.

Microsoft Bing just announced a new addition to the AI performance reports in Bing Webmaster Tools named Topics Portfolio. Topics Portfolio shows you the “presence is distributed across themes, how much demand each theme represents, how competitive each theme is and where your site has room to grow.”

Learn six common SEO testing mistakes and how scientific thinking can help you design better experiments, interpret results, and make more reliable decisions. The post Test Like A Scientist: 6 Mistakes That Undermine Your SEO Experiments appeared first on Search Engine Journal

Here is a recap of what happened in the search forums today…

Your AI visibility check was probably in English.

Your AI visibility check was probably in English. However, new research across 1,650 responses shows AI recommends different brands in different languages

I spotted a thread on Reddit that seemed off from an SEO perspective. A site owner said he switched to a new domain four months ago, Google indexed and served the new domain but then all of a sudden, Google started to show the old domain again four months after the migration.

I spotted a thread on Reddit that seemed off from an SEO perspective. A site owner said he switched to a new domain four months ago, Google indexed and served the new domain but then all of a sudden, Google started to show the old domain again four months after the migration.

Google may show “certain pharmaceutical products” and pharmaceutical drugs within ads in AI Mode and AI Overviews. A Google spokesperson told Adweek it has “recently expanded to include certain pharmaceutical products” within these surfaces.

Google posted a new job posting to hire a Principal, UX, Search Discover who will lead efforts to transform Google Discover into a “proactive, hyper-personalized concierge experience.”