Google Ads has expanded New Customer Acquisition with a new feature called Prospect Mode. Prospect mode also targets brand-unaware users, Google said. Those prospects who have not searched for, engaged with, or visited your site.

Google Ads has expanded New Customer Acquisition with a new feature called Prospect Mode. Prospect mode also targets brand-unaware users, Google said

John Mueller from Google said that the Google Search Quality Raters guidelines are not a guide for search rankings. Meaning, the content in those guidelines is not a blueprint on how to rank your website in Google Search.

Over a year ago, we saw Google testing a “First order” label on shopping ads within search. Now, we are seeing Google test a variation of that named “1st order price” on those same ads. It basically tells the customer that if this is their first order with this retailer, it is a special discounted price.

Google is testing short URLs with @handles for the Google Discover publisher profile pages. Instead of those long URLs that go on forever, Google is testing a format that uses the publisher’s handle.

Microsoft Bing is testing a new style of sitelinks for the search ads.

Learn how to film a fantastic Whiteboard Friday video. Moz’s Jo Cameron shares her top tips for choosing a topic, structuring your board, wardrobe dos and don’ts, and on-camera delivery.

Learn the manual process to track who is advertising in ChatGPT answers. Understand your competitors’ strategies in real-time.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Mode and AI Overviews gain preferred sources…

The six-mode taxonomy maps almost exactly onto the split between execution-layer and judgment-layer work. Most practitioners are living in the execution layer