OpenAI is testing a new ad format in ChatGPT named Sponsored Agents. Sponsored Agents “let people start a conversation with a business-sponsored agent after clicking an ad in ChatGPT,” OpenAI wrote.
We got a number of updates coming from OpenAI about ChatGPT Ads and the ChatGPT Ads Manager, we also suspect that the shopping results coming from ChatGPT only come from those who submit product feeds. The other updates include a plugin for integration with ChatGPT and/or Codex, custom audience improvements, conversion matching updates, ad unit formats, budget pacing, more conversion optimization options and expansion of the platform.
We got a number of updates coming from OpenAI about ChatGPT Ads and the ChatGPT Ads Manager, we also suspect that the shopping results coming from ChatGPT only come from those who submit product feeds.
OpenAI announced it is expanding its ChatGPT Ads service and product to 31 European countries.
Sometimes when you look at the ads within OpenAI’s ChatGPT, you might notice an ad from one advertiser first loads and then it quickly blinks and loads a different advertiser. I suspect this is a bit of a deficiency with the ad server, but I am not certain.
OpenAI is testing placing descriptive headings above the ads within ChatGPT responses.
Earlier this week, OpenAI sent an email to advertisers about new ChatGPT Ads Manager product updates. These updates include testing a new multi-product carousel format for product feed campaigns, plus a number of updates to the ad manager itself.
OpenAI is testing a new campaign type named Agent, which allows you to send ChatGPT searchers and users to a Business Agent conversation. So instead of just going to your website, you send them into a chat experience on your website?
OpenAI has released a number of new features and changes to ChatGPT Ads Manager over the past week or so. The latest round of changes include changes to how your daily budget works, budget pacing, conversion-optimized campaigns, geo-exclusions, matching updates, API features, and the rollout of a new product ad formats.
OpenAI has added a new tooltip to the conversions column within the ChatGPT Ads Manager.