Automattic’s counterclaim against WP Engine says number of times keywords used is a ranking factor and they call that SEO.

Over the past couple of weeks, there have been numerous reports of reviews disappearing, being removed, or being deleted from local business profiles on Google Search and Google Maps.

The web is splitting between human and agentic experiences, but the foundations of SEO remain as essential as ever.

Google seems to be testing the ability to schedule your Google Posts within Google Business Profiles. At the bottom of the add Google Posts overlay, Google is testing a new option named “Schedule this post” that lets you toggle it on and schedule when you want the post to go live.

It looks like Google is launching a special agency version of Google Merchant Center named Merchant Center for Agencies. Google explained this version is a “tailored experience designed specifically for agency users

Here is a recap of what happened in the search forums today…

This week, surprise – surprise, we covered more Google Search ranking volatility.

We covered Google testing using AI to generate snippet summaries and snippet descriptions, but all of those had a Gemini logo next to them, as to label them AI-generated.

I believe generally when you search Bing and get a Copilot answer at the top, Bing will just immediately show you the answer. Now, Microsoft is testing an animated response where Bing writes out the answer like a chatbot.

Google is testing showing a “Get Google QR” code button when you search for your business in Google Search. This button is with the Edit Profile, reviews, photos, posts, performance, and other buttons you see to manage your Google Business Profile.