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Google Ads Lead Journey Mapping

2026/07/29

Google Ads posted details about a new feature it calls “Lead Journey Mapping.” Lead Journey Mapping is a visual drag-and-drop tool that allows lead generation advertisers to map their end-to-end customer journey within Google Ads.

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Google Ads Budget Panel

2026/07/29

Google Ads has introduced what it calls “Budget Panel,” which should be able to be found (at some point) in Performance Max and Demand Gen campaign review page. Google says the Budget Panel “provides customized budget recommendations to optimize campaign performance and prevent low starts.”

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Google’s Open Knowledge Format Adds Five Trust Signals via @sejournal, @martinibuster

2026/07/29

Google announced version 0.2 of the Open Knowledge Format, introducing five new trust signals. The post Google’s Open Knowledge Format Adds Five Trust Signals appeared first on Search Engine Journal .

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Google’s Mueller: Fix Conflicting Metadata, Don’t Test It via @sejournal, @MattGSouthern

2026/07/29

Google’s John Mueller says if sites are serving conflicting metadata, they should fix the conflict, not test which source wins.

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YouTube Views Rose While Long-Form Ad Revenue Fell, Data Shows via @sejournal, @MattGSouthern

2026/07/29

Metricool data shows views per long-form YouTube post increased while estimated ad revenue and average view duration fell. The post YouTube Views Rose While Long-Form Ad Revenue Fell, Data Shows appeared first on Search Engine Journal .

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Google’s Illyes Unsure On Shifting unavailable_after Dates via @sejournal, @MattGSouthern

2026/07/29

Google’s Gary Illyes said he would need to check whether pushing an unavailable_after date forward on every renewal causes problems. He gave a first read. The post Google’s Illyes Unsure On Shifting unavailable_after Dates appeared first on Search Engine Journal .

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AI Recognizes 96% Of Brands But Mentions Almost None, New Study Finds

2026/07/29

Find out how AI accurately describes brands but struggles with visibility.

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Google On SEO Impact Of URLs Injected Into HTML By CMS Platforms via @sejournal, @martinibuster

2026/07/29

Google’s John Mueller explains the SEO impact of random URLs injected into web pages by CMS platforms.

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AI Opt-Out May Cost Sites A Google Top Stories Spot via @sejournal, @MattGSouthern

2026/07/28

Google is putting Top Stories carousels inside AI Overviews, raising the stakes on its new AI opt-out setting in Search Console. The post AI Opt-Out May Cost Sites A Google Top Stories Spot appeared first on Search Engine Journal .

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The Future Of Search & AI: What I Learned From Google’s Latest Earnings Call via @sejournal, @marie_haynes

2026/07/28

Is Google still a search engine? Its Q2 2026 earnings call suggests the answer is changing, and website owners should plan accordingly. The post The Future Of Search & AI: What I Learned From Google’s Latest Earnings Call appeared first on Search Engine Journal .

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