Google has documented a native link between Google Business Profile and Google Analytics, bringing local metrics like calls and directions into GA reports. The post Google Analytics Is Adding Google Business Profile Data appeared first on Search Engine Journal .

Marketing expert Ann Handley reframes AI literacy as judgment literacy, emphasizing when to avoid AI rather than perfect prompts.

Here is a recap of what happened in the search forums today…

Google tests AI visibility reports and an opt-out toggle as the UK requires new publisher controls for AI search features. The post Google Tests AI Search Data, UK Requires Opt Out – SEO Pulse appeared first on Search Engine Journal

Google co-founder Sergey Brin says AI is heading toward AGI, but can’t explain what comes next. The post Google’s Sergey Brin Sees A Path To AGI But Not Beyond It appeared first on Search Engine Journal

This week…

After tons and tons of testing and tweaking, Google is officially announcing what it calls Search profiles and what I called Discover publisher pages. Google said Search profiles provide “a central place to showcase their latest articles, videos and social posts.”

Microsoft emailed advertisers notifying them that Microsoft Advertising will update UTM auto-tagging beginning on September 2, 2026. Microsoft added that no action is required on your part, as the updated tags will be applied automatically.

Google will soon allow you to connect your Google Business Profile with Google Analytics.

With the rise of Google Ads accounts being hijacked, Google has updated its Account security and safety help document with more details on passkeys and the security agent feature. This is in addition to a number of changes Google made recently around ad account security.