In December, we reported that Google was experimenting with something they call AI Mode. Well, now, we have more details and even screenshots of AI Mode in Google Search.

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to compare the data between those two analytics tools – they measure different things in different ways.

Join Peter Richman from Plug and Play as he tackles a common marketing dilemma: should you maintain multiple domains or consolidate them?

Google releases updated guidance on merging GA4 and Search Console data via Looker Studio to enhance SEO insights. The post Google Adds New Guidance For Merging GA4 & Search Console Data appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…

Explore the significance of TAM, SAM, and SOM in assessing business ideas and creating effective marketing and SEO strategies. The post TAM, SAM, SOM: Understanding Their Role In Enterprise-Level SEO Strategy appeared first on Search Engine Journal .

Another update in the revised Google Quality Raters Guidelines that was updated on January 23rd was that they added a section for recipe sites and said that requiring “significant scrolling” or making it hard to find the jump to recipe button is not a good thing.

Google has announced it made some updates to its ad quality where it now takes into account better measurements for understanding the user navigation experience and if that user will or will not be happy with the ad landing page.

Gary Illyes from Google reportedly said at event the other day that it is important for us to focus on originality in the coming year.

Gary Illyes from Google ranted on Bluesky about folks updating the lastmod date in their sitemap files when all they have changed was the date in their footers copyright line from 2024 to 2025.