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Daily Search Forum Recap: September 29, 2025

2025/09/29

Here is a recap of what happened in the search forums today…

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The Impact Of AI Overviews & How Publishers Need To Adapt via @sejournal, @MattGSouthern

2025/09/29

Research across hundreds of thousands of queries shows AI Overviews shrinking click-through rates, destabilizing publishing models, and accelerating zero-click search growth. The post The Impact Of AI Overviews & How Publishers Need To Adapt appeared first on Search Engine Journal .

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Google: Old Domain History/State Needs Time To Be Shaken Off

2025/09/29

We covered the topic of taking over an old domain name from someone else and how that can sometimes be problematic in the Google SEO world. But here is a more recent comment from John Mueller of Google that is more encouraging on the topic.

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Google Shopping Ask Stores AI Chat

2025/09/29

Google seems to be testing or rolling out a new AI chat feature labeled “Ask Stores” within Google Shopping. The AI chat feature lets you “Ask about hard-to-find items, shopping, styling, home finds, trending pieces, brands, selling, and more.”

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Google AI Mode Agentic Capabilities Opt In

2025/09/29

On Friday, I reported on some folks gaining access to agentic features in AI Mode.

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Google Business Profile Suspensions Spike

2025/09/29

A number of local SEOs are noticing a lift in the number of suspensions they are dealing with in Google Business Profiles. Many local SEOs are reporting that they are dealing with these suspensions and reinstatements more often now than before.

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Google To Remove More Lodging Listings With Inaccurate Prices

2025/09/29

Google said it will be strict in enforcing accurate pricing for lodging listings on Google, both for ads and free booking links.

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YouTube Answers Creator Questions On Profanity Monetization via @sejournal, @MattGSouthern

2025/09/26

YouTube has clarified its policies on profanity, including how it reviews content retroactively, its rules about sensitive topics and where creators can have control. The post YouTube Answers Creator Questions On Profanity Monetization appeared first on Search Engine Journal .

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Pinterest Launches “Top of Search” Ads In Beta via @sejournal, @MattGSouthern

2025/09/26

Pinterest adds Top of Search ads in beta, expands local inventory ads, and launches Media Network Connect for retailer data integrations.

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