Microsoft explains what matters for AEO and GEO and details three strategies that influence AI recommendations. The post A Breakdown Of Microsoft’s Guide To AEO & GEO appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Apple to have two different releases of Siri and Apple Intelligence, powered by Google Gemini…

A new paper tests how LLMs select content, and Duane Forrester translates the findings into a practical framework you can validate yourself.

Five things that any business can do to increase authoritativeness and earn more links The post Five Things To Do That Will Increase Authoritativeness And Earn Links appeared first on Search Engine Journal .

A survey of 4,000+ CEOs from 95 countries finds 56% haven’t seen revenue or cost benefits from AI. The post 56% Of CEOs Report No Revenue Gains From AI: PwC Survey appeared first on Search Engine Journal

This week’s Ask a PPC reframes the AI conversation around responsibility, showing why strategy, data integrity, and human judgment now define PPC success.

Google Ads has posted new call and messaging ads terms that advertisers need to agree to in order to use those ad products. Anthony Higman posted about it on X and said, “There are some important new updates here.”

Shopify’s Harley Finkelstein said agentic shopping surfaces products because they fit the user, not because brands can buy visibility. The post Shopify Shares More Details On Universal Commerce Protocol (UCP) appeared first on Search Engine Journal .

Apple will reportedly release two new Siri versions, one this year with iOS 26.4 and one next year with iOS 27. Plus, Apple may release an AI pin wearable device in 2027.

As you know, OpenAI will soon show ads on ChatGPT, but now we are hearing that those ads will be charged on a pay-per-view, impression-based model, not a click-based, cost-per-click model.