I am seeing a huge spike in chatter within the SEO industry over the past 24 hours. This comes a day or so after we saw some Google search ranking volatility cooling, only to see that volatility spike again the following day.

Google seems to be rolling out a sticky search bar, so as you scroll down the page, the scroll bar sticks to the top. Google actually made this official in 2018, but then eventually stopped and now it seems to be back.

Google sent out an email and posted an update that it will update the Political content policy for Google Ads to include the following regional restriction for the European Union (EU). This goes into effect in September 2025.

Google’s Ginny Marvin, the Google Ads Liaison, was asked if negative keywords are included in the algorithms to help train smart bidding. Ginny Marvin responded, saying they are one of the criteria the system checks for campaign and ad group eligibility.

Google is testing adding an icon and a line separator/divider for the AI Mode tab under the search bar. Google always placed the AI Mode tab at the first spot on the left, but now it is testing making it stand out even more with an icon and this divider.

Google is testing the Ask Anything In AI Mode feature, which we saw in the people also ask, now in the Google Search product listings.

AI can support your SEO workflow, but it still needs direction. Here’s how to stay in control while using it effectively.

The new open-weight models from OpenAI deliver strong reasoning performance, with a tradeoff in hallucinations. The post Why OpenAI’s Open Source Models Are A Big Deal appeared first on Search Engine Journal .

Learn why SEO is essential for long-term growth and how it compares to PPC spending in today’s digital landscape.

Anthropic has released Claude Opus 4.1, which is said to deliver better coding and agent performance with improved safety. The post Claude Opus 4.1 Improves Coding & Agent Capabilities appeared first on Search Engine Journal .