Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

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I know I just reported on the super-heated Google Search ranking volatility week we had, and how the post-core update seems more unstable than during the June 2025 core update. However, we are now seeing even more volatility over the weekend, with some reporting reversals from the events of last week.

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Google seems to be rolling out a new Google local feature for Google Business Profiles that shows if the attributes listed by the business are accurate. Now, Google can show the percentage of users who confirmed the attribute actually exists at that business.

Google held its Google Search Central Live event in the Asia-Pacific region last week. It was a three day event, as opposed to the normal half day events it has held in the past. In any event

Google seems to be testing replacing the three vertical dots next to the search results snippets with a question mark icon. Clicking on that triggers the about this site feature.

Google has changed how much it charges for message leads within Google Local Service Ads. Previously, it was 50% of the corresponding phone lead but now, Google said it is “typically priced lower than the corresponding phone lead price, although that’s not always the case.”

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