Google’s srsltid parameter is showing on blog and homepage URLs, affecting reporting and analytics, but not affecting rankings. The post Google’s ‘srsltid’ Parameter Appears In Organic URLs, Creating Confusion appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…

Kevin Indig explores how query fan-out drives AI Mode and why classic “one query, one answer” SEO no longer cuts it. The post Query Fan-Out appeared first on Search Engine Journal .

Google updated its service areas business guidelines help document to add “Do not add countries or states as a service area.” Google also updated numerous parts of the document.

Google seems to be expanding the feature where they turn off the ability for some local listings, Google Business Profiles, to allow posting reviews. We covered this before during the UK and limited release, where you would get a notice that says “Posting reviews is turned off for this place.” But now it seems to be expanding to more regions and businesses.

I am not sure if this is new, to be honest, we saw something super similar in the normal local review summaries about fives years ago with “X people mention [keyword].” Now in the Local Service Ads, they have it where it has this people icon with “Reviews often mention [keyword].”

Not all leads are created equal. Learn when demand gen or lead gen makes sense – and when it’s time to pivot. The post Demand Gen Vs.

Google will be ending the ability for hotels to manage their hotel rates by themselves, instead they will need to partner with a central reservation system, Internet booking engine or other partner to manage those rates on Google Search.

Microsoft is testing placing a floating Copilot search box within the Bing Search results page. The aim is to encourage searchers to ask follow-up questions, not in Bing Search, but in Microsoft Copilot.

Google updated the directions interface within Google Search.