Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google updated its explicit search ranking algorithm to target sites hiding explicit videos…

Marketplaces win when SEO is baked into the product. Kevin Indig breaks down what’s working, and what AI will eat next.

Subtle shifts in branded search behavior can signal deeper issues with trust, product quality, or messaging. The post When SEO Can Be A Brand Health Signal appeared first on Search Engine Journal .

Google has updated its search ranking algorithm to “more strongly affect the sites that host explicit videos but don’t allow Googlebot to fetch those video files” which may lead to a “significant drop in ranking” for some of these sites. Google also updated its SafeSearch documentation with new best practices and details.

With 30+ updates from GML 2025, Google Ads is going full AI. Here’s what actually matters for campaign performance and planning

Google has released version 20 of the Google Ads API, this is a major release, and we are expecting two more major releases in 2025. Google updated its API release schedule update, there is new Demand Gen ad_network_type reporting, Platform comparable conversions and Campaign-level negative keywords for PMax – plus more.

Several individuals have inquired whether Google has been indexing fewer pages on websites since late May. I’ve seen a number of complaints, and while nothing is verified on Google’s end, I wanted to share these reports with you.

Cyrus Shepard posted about how FTX, you know, the company Sam Bankman-Fried ran, is now suing Neil Patel and his company, for $55 million. There are a ton of whoppers in this lawsuit, and I have no idea who is right or wrong here, but as Cyrus noted, Neil Patel went through lots of efforts to hide this in the Google search results.

Bloomberg’s Emily Chang interviewed Google’s CEO, Sundar Pichai, last night at the Bloomberg Tech summit in San Francisco. The interview covered a ton of topics and was pretty fast-paced

WordPress has released a plugin that achieves smooth transitions between pages without the tradeoffs of Single Page Applications The post WordPress Performance Team Releases New Plugin appeared first on Search Engine Journal .