Google announced a number of AI-related features to help advertisers create and manage their ads account across Google Ads and Merchant Center. These include new AI tools for creating ads and creatives and also agentic capabilities to help you with this on the backend.

Google has published two new help documents on the topic of AI; one on guidance on using generative AI content on your website and the second on AI features and your website. Google also published a blog post on the topics over here.

Microsoft is testing a double border style around the Bing Search box. This goes around the main search box but not the auto-complete box, I believe.

An in-depth look at CMS market share data and what the changing platform landscape means for SEO practitioners.

Is your SEO strategy falling flat in an AI-driven search world?

Google publishes blog posts with official tips to make your content perform well in AI search features like AI Overviews & AI Mode. The post Google’s Official Advice On Optimizing For AI Overviews & AI Mode appeared first on Search Engine Journal .

Google Ads launches new AI-powered measurement tools to help marketers of all sizes prove performance, boost ROI, and better use first-party data. The post Google AI Measurement Upgrades Announced At Google Marketing Live appeared first on Search Engine Journal .

Google launches Smart Bidding Exploration, a new feature to help advertisers unlock untapped conversions by expanding eligible queries without changing audience targeting. The post Google Announces Largest Ads Bidding Update In Over A Decade appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

As AIOs take over SERPs, topical authority becomes more critical.