Author Archive

Human-Centered Marketing: Thought Leadership

2025/07/08

What sets true thought leadership apart from other content formats? This excerpt from Human-Centered Marketing by Ashley Faus breaks it down

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Google Search Rolls Out AI Mode In India Without Labs

2025/07/08

A couple of weeks ago, Google rolled out AI Mode via Search Labs in India and now Google is fully rolling it out, without opting into it in Search Labs within India. AI Mode is now fully live in India and the US, without you opting into it in Search Labs.

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Ahrefs Study Finds No Evidence Google Penalizes AI Content via @sejournal, @MattGSouthern

2025/07/08

A new Ahrefs study of 600,000 pages finds no correlation between AI content and Google rankings, easing concerns about algorithmic penalties. The post Ahrefs Study Finds No Evidence Google Penalizes AI Content appeared first on Search Engine Journal .

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How To Use New Social Sharing Buttons To Increase Your AI Visibility via @sejournal, @martinibuster

2025/07/08

AI share buttons that are easy to configure may help increase a site’s exposure in ChatGPT and Google AI Mode. The post How To Use New Social Sharing Buttons To Increase Your AI Visibility appeared first on Search Engine Journal .

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Why Google Ads Fails B2B (And How to Fix It)

2025/07/08

Unlock the potential of Google Ads for B2B marketing. Discover how to enhance lead quality and improve campaign performance

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Relying Too Much On AI Is Backfiring For Businesses via @sejournal, @MattGSouthern

2025/07/07

Businesses adopting AI tools without proper planning are facing costly setbacks.

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Daily Search Forum Recap: July 7, 2025

2025/07/07

Here is a recap of what happened in the search forums today…

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How To Get The Perfect Budget Mix For SEO And PPC via @sejournal, @brookeosmundson

2025/07/07

PPC drives results fast. SEO builds over time. Here’s how to budget for both with realistic expectations and measurable business outcomes.

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This Is Why AI Won’t Take Your Job (Yet) via @sejournal, @SequinsNsearch

2025/07/07

Think AI will replace you? Not so fast. New research shows your human instincts still matter, especially in marketing and content.

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Google Says AI Mode Rolling Out To Workspace Accounts

2025/07/07

Google’s Nick Fox said that AI Mode has begun rolling out to Workspace accounts in the US.

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