Your customers are searching across ChatGPT, Reddit, Pinterest, and more. Is your brand showing up where it counts?
2025/05/21
Your customers are searching across ChatGPT, Reddit, Pinterest, and more. Is your brand showing up where it counts?
Google had a lot of news out of Google I/O, as you would expect. The big item, which we predicted, was that AI Mode is now available to all US searchers without having to opt into it within Search Labs. Plus, Google is testing a number of new features in AI mode including Deep Search, Live Search, personal context, custom charts, AI shopping and yes – Agentic features.
Surprise, surprise, as I called it, Google is expanding AI Overviews into more regions.
Google Search seems to be super volatile today and yesterday, so I will call this the Google I/O 2025 Google unconfirmed update. I am seeing a spike in chatter within the SEO community along with many of the tools showing super heated volatility within the Google search results.
Google seems to be testing hiding the citations, link icons, for the AI Overviews default view. So when the AI Overview first loads in the Google Search results, the link icon is hidden.
For the past few weeks or so, Google has a bug where the right side knowledge panel goes missing for business owners when you try to bring up your business listing in Google Search. This is not impacting everyone and it can be random but Google is supposedly aware of the issue and is fixing it.
Google seems to be testing showing author names and website citations in the AI Overviews. I am honestly not sure if this is new but Christian Kunz said it was and posted about it on his blog and on X.
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