Author Archive

Google’s Official Advice On Optimizing For AI Overviews & AI Mode via @sejournal, @MattGSouthern

2025/05/21

Google publishes blog posts with official tips to make your content perform well in AI search features like AI Overviews & AI Mode. The post Google’s Official Advice On Optimizing For AI Overviews & AI Mode appeared first on Search Engine Journal .

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Google AI Measurement Upgrades Announced At Google Marketing Live via @sejournal, @brookeosmundson

2025/05/21

Google Ads launches new AI-powered measurement tools to help marketers of all sizes prove performance, boost ROI, and better use first-party data. The post Google AI Measurement Upgrades Announced At Google Marketing Live appeared first on Search Engine Journal .

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Google Announces Largest Ads Bidding Update In Over A Decade via @sejournal, @brookeosmundson

2025/05/21

Google launches Smart Bidding Exploration, a new feature to help advertisers unlock untapped conversions by expanding eligible queries without changing audience targeting. The post Google Announces Largest Ads Bidding Update In Over A Decade appeared first on Search Engine Journal .

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Daily Search Forum Recap: May 21, 2025

2025/05/21

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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How To Measure Topical Authority [In 2025] via @sejournal, @Kevin_Indig

2025/05/21

As AIOs take over SERPs, topical authority becomes more critical.

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Stop Focusing On Google, It’s Time to Focus On Being Visible via @sejournal, @wburton27

2025/05/21

Your customers are searching across ChatGPT, Reddit, Pinterest, and more. Is your brand showing up where it counts?

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Google AI Mode Live In US: Tests Deep Search, Live Search, Personalization, Custom Charts, Shopping & Agentic

2025/05/21

Google had a lot of news out of Google I/O, as you would expect. The big item, which we predicted, was that AI Mode is now available to all US searchers without having to opt into it within Search Labs. Plus, Google is testing a number of new features in AI mode including Deep Search, Live Search, personal context, custom charts, AI shopping and yes – Agentic features.

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Google AI Overviews Expand Again & Lead To 10% Query Growth

2025/05/21

Surprise, surprise, as I called it, Google is expanding AI Overviews into more regions.

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Google I/O 2025 Search Ranking Volatility Heats Up

2025/05/21

Google Search seems to be super volatile today and yesterday, so I will call this the Google I/O 2025 Google unconfirmed update. I am seeing a spike in chatter within the SEO community along with many of the tools showing super heated volatility within the Google search results.

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Google AI Overviews Tests Hidden Links

2025/05/21

Google seems to be testing hiding the citations, link icons, for the AI Overviews default view. So when the AI Overview first loads in the Google Search results, the link icon is hidden.

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